Talking Cyber Risk to the CFO
TALKING CYBER RISK TO YOUR cfo
In today’s dealership environment, cybersecurity is no longer just an IT issue — it’s a business risk with real financial consequences. Yet, many dealer principals and CFOs struggle to connect technical jargon with bottom-line impact. The solution? Quantifying cyber risk in terms of dollars using the FAIR™ Framework (Factor Analysis of Information Risk).
What You’ll Learn:
- A proven industry-standard framework to convert cyber risk into financial metrics
- How to calculate risk in terms of Security Posture
- Enumerating your Security Risk in Terms of Dollars
- Justify cybersecurity budgets with financial clarity
Who Should Attend:
- CIOs, CISOs, CFOs
- IT Security & Risk Management Professionals
- Business Leaders involved in budgeting and strategic planning
In this exclusive webinar, Adam Gelles (Head of Sedona Strategy) dives into the FAIR Framework and how to apply it to your dealership to drive alignment between the CIO & CFO.

September 18, 2025
What You'll Learn: The top AI security threats facing dealerships today How to build a resilient, AI-aware security posture Real-life examples of governance failures — and how to avoid them Tactical steps to protect your data, systems, and reputation How AI can be used against you — and how to fight back at machine speed Who Should Watch? Dealership Principals & Executives IT Managers & CIOs Compliance Officers Anyone responsible for data security or vendor management Bonus Download ☑️ Get the downloadable checklist of AI security best practices

September 18, 2025
What You'll Learn: The top AI security threats facing dealerships today How to build a resilient, AI-aware security posture Real-life examples of governance failures — and how to avoid them Tactical steps to protect your data, systems, and reputation How AI can be used against you — and how to fight back at machine speed Who Should Watch? Dealership Principals & Executives IT Managers & CIOs Compliance Officers Anyone responsible for data security or vendor management Bonus Download ☑️ Get the downloadable checklist of AI security best practices
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